Range Rover Evoque art installations pop up across Paris

Filed under: Etc., Marketing/Advertising, Paris Motor Show, Crossover, Land Rover, Design/Style, Luxury, Off-Road

Land Rover is very happy to show off its new Evoque. In fact, the automaker just commissioned an artist to create wire-frame versions of the little luxury crossover. The pieces, of which there are four, have been placed as art installations throughout Paris. The whole concept is designed to highlight the model during its world debut at the 2010 Paris Motor Show.

Four artists were chosen to create the pieces; André (a.k.a. “Monsieur A”), JCDC, Surface To Air and Yorgo Touplas. The unique units can be seen now through the end of September.

We’re big fans of wire-frame artwork because it presents a very unique perspective on an everyday object. It’s a smart way for Land Rover to get the Parisian locals and visitors talking about their newest model, especially since the city is currently filled with automotive journalists attending the Paris Motor Show and fashionistas in town for Paris Fashion Week.

[Source: Land Rover]

Continue reading Range Rover Evoque art installations pop up across Paris

Range Rover Evoque art installations pop up across Paris originally appeared on Autoblog on Thu, 30 Sep 2010 17:29:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments

View full post on Autoblog

Related posts:

1. Live Webcast: 2011 Land Rover LRX Evoque reveal starts… now *UPDATE
2. Spy Shots: 2012 Range Rover Evoque hits the ‘Ring in five-door trim
3. Paris Preview: Land Rover reveals the Evoque
4. Paris Preview: Five-door Range Rover Evoque caught prepping for show [w/video]
5. Paris Preview: Five-door Range Rover Evoque caught prepping for show [w/video] [UPDATED]