Polk: Ford owners are most loyal buyers this year
Filed under: Car Buying, Ford, Toyota
Polk, the company that has been examining customer loyalty for 15 years, as Ford claiming the top spot in its most recent survey. After polling nearly 5 million “return-to-market” events, Polk found a majority of Ford customers returned to the brand for their next vehicle.
Ford didn’t stop at winning Polk’s Overall Loyalty to Manufacturer title, though. The Blue Oval also took top honors in the Overall Loyalty to Make, Ethnic Market Make (African American) and Mid/Full-size Pickup Truck categories.
Toyota also fared well in Polk’s survey, earning four awards. For the full list of winners, check out the press release after the jump.
[Source: Polk | Image: Drew Phillips/Autoblog/AOL]
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Polk: Ford owners are most loyal buyers this year originally appeared on Autoblog on Wed, 12 Jan 2011 16:33:00 EST. Please see our terms for use of feeds.
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