Philippines-Built Mazda 3 Scores Back-to-Back Wins in Thailand Quality Tests
Philippine-built MAZDA3 topped the Thailand Initial Quality Study (IQS) in the mid-size car segment, according to the J.D. Power Asia Pacific Report which released the J.D. Power Asia Pacific 2008 Thailand Initial Quality Study.
The study, which measures problems customers experience with their new vehicle during the first two to six months of ownership, examines more than 200 problem symptoms covering eight vehicle components. These components, listed in order of frequency of reported problems, include: vehicle exterior; engine and transmission; driving experience; HVAC; audio, entertainment and navigation; features, controls and displays; vehicle interior; and seats. Overall quality performance is determined by the problems experienced per 100 vehicles (PP100), with a lower score reflecting higher quality.
The Mazda3 (137 PP100) ranks highest in the midsize car segment for a second consecutive year, besting the new Toyota Corolla Altis (179 PP100), launched at the beginning of 2008, and the Honda Civic (194 PP100).
The 2008 Thailand IQS Study is based on evaluations from 3,793 owners who purchased their new vehicle between October 2007 and June 2008. The study includes 65 different passenger car, pickup truck and utility vehicle models covering 11 different makes. The study was fielded between April and August 2008.
Steven Tan, VP for Marketing & Sales of Mazda Philippines said “The Thailand IQS result adds another feather in the cap of the globally multi-awarded Mazda3 series. More importantly, it validates the strength of our Philippine manufacturing operations and our quality process, which have been producing the Mazda3 line out of our Sta. Rosa, Laguna plant.”
17,287 units of Mazda3 have been exported from the Philippines since the plant started manufacturing operations in 2004.
Mazda Philippines Media Release
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