Opinion: Chrysler no longer left for dead, biggest test still coming
Filed under: Chrysler, Dodge, Jeep, Fiat
Some years ago, sitting in my office with the windows open on a warm spring day, I heard a deep rumble – not unlike the sound of a freight train passing by… but closer, more menacing, and immediately followed by a violent shudder as a rare Midwest earthquakes rolled out from under Lake Erie.
I’m starting to hear a similar sound, not quite so loud, but this time emerging from Auburn Hills, Michigan, where Chrysler is headquartered. Call it a hum, maybe a rumble, though definitely not yet the sort of buzz that would follow a similarly seismic event – in this case the turnaround of a company most folks had long written off for dead.
This wasn’t supposed to be a particularly good year for the smallest of the Detroit makers. Its product pipeline, went the conventional wisdom, was all but empty, other than the completely-remade Jeep Grand Cherokee and redesigned Chrysler 300, due later in the model-year. But I think most of us in the media were delivered a pleasant surprise a few months back when we got a first good look at the rest of the maker’s 2011 lineup.
Paul A. Eisenstein is Publisher of TheDetroitBureau.com, and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.Continue reading Opinion: Chrysler no longer left for dead, biggest test still coming
Opinion: Chrysler no longer left for dead, biggest test still coming originally appeared on Autoblog on Fri, 04 Feb 2011 16:31:00 EST. Please see our terms for use of feeds.
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