Nissan luring business owners to buy new van with free upgrade packages
Thanks to its new NV series of body-on-frame vans, Nissan now has a stake in the commercial cargo moving market. But how will the Japanese automaker entice fleet buyers to stop their scheduled orders for tried-and-true options like the Ford E-Series and Mercedes-Benz Sprinter in favor of unproven models like the NV 1500, 2500 and 3500? The answer appears to be some clever incentives.
Instead of just dropping cash on the hood, Nissan is instead offering the choice of several no-cost options to help NV buyers convert their vehicles into a cargo-carrying juggernaut. Customers who purchase an NV can choose from a cargo management systems consisting of three 44-inch shelving units, a steel cabin/cargo partition, or an exterior standard roof utility rack or an interior rack for high roof models. NV buyers more interested in marketing than cargo enhancements can opt for a personalized graphics package from Original Wraps that spans up to 70 square feet. And if none of those options sound good, Nissan will cut $300 from the new van’s $24,590 starting price. Hit the jump to read over Nissan’s press release.
[Source: Nissan]
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Nissan luring business owners to buy new van with free upgrade packages originally appeared on Autoblog on Fri, 14 Jan 2011 18:29:00 EST. Please see our terms for use of feeds.
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