Lifan Enters RP Car Market with Confidence
An automotive manufacturing company with heavy presence in Latin America and Europe is ready to take the Philippine market by storm with the introduction of new passenger car models that are sure to capture the interest of the picky Filipino car buyers.
For 2009, Lifan Cars will introduce to the Filipino car enthusiasts its LF520 mid-sized sedan.
The LF520 enjoys great demand in major markets. The car model has been exported to over 50 countries, including Russia, Vietnam, Iran, Chile and Venezuela, according to Nelson Ong, Lifan Cars president.Ong believes that the company will enjoy commercial success in the Philippine market given the preference of Filipino car buyers to quality but more affordable vehicles.
‘We are confident that the entry of Lifan Cars will help revitalize the domestic industry as it gives car buyers more choices. Car buyers will also enjoy considerable savings without compromising the quality, safety and comfort of their vehicles,’ Ong said.
Likewise, Ong said that Lifan Cars expects to be a major player in the car sector in the long run as the company plans to expand its product portfolio in the Philippine market.
Lifan Cars plans to introduce to the local market at least three exciting car models this year.
Lifan Cars general manager William Agcaoili, meantime, expressed confidence for strong domestic sales given the rising demand for quality but affordable vehicles and the growth of the auto industry in general.
In 2008, Philippine vehicle sales jumped by 6 percent to 124,449 units even as neighboring Asian countries suffered falling sales and profits brought about by the global financial crunch.
‘One major consideration for Lifan’s entry into the market is the availability of a good market. We believe that it will appeal to the young urban professionals and younger car enthusiasts, who comprise a large chunk of buyers in the local market,” Agcaoili explained.
Agcaoili likewise stressed that ‘on top of their good looks, Lifan cars are equipped by powerful engines designed by United Kingdom-based engineering designs firm Ricardo Plc, for that extra torque and speed. They are trendy and the prices are also very competitive,’ he added.
The LF520 will be available to the market immediately after its formal launch on Jan. 30 at Lifan’s showroom in West Avenue, Quezon City.
Lifan Cars is a unit of China-based conglomerate Lifan Group with operations in the financial/banking sector, real estate, football industry and R&D.
Lifan Group has also been engaged in the production of trucks, buses, motorcycles, and car engines. It ventured into automobile production seeing the growing demand for quality but affordable vehicles not only in China but also in the global market.
Lifan Group has been consecutively selected among Chinese Top 500 enterprises and ranks the first among Chongqing Top 50 private-owned enterprises.
Ong said Lifan Cars plans to expand its business in the Philippines by aggressively pursuing nationwide dealership.
Related posts:
ive imagined the sporty look of lifan 320 comparable to other minis. when will this model be available in the philippines