Lexus to ‘Darkcast’ mobile talk show in CT 200h [w/video]

Filed under: Hybrid, Marketing/Advertising, Videos, Hatchback, Lexus

Lexus ‘Darkcasting’ – Click above to watch the teaser video after the break

Lexus is continuing its “Darker Side of Green” advertising campaign for the new CT200h with a new video series. Comedian Whitney Cummings will interview a host of unique personalities as they drive the new hybrid hatch through their home cities. Each episode will focus on a different locality, with hotspots like San Francisco, Miami and New Orleans taking center stage.

Don’t expect the interviewees to be hardcore driving aficionados, either. Instead, Lexus has handpicked a few movers and shakers from each community to spend a little time behind the wheel of the company’s newest hybrid.

The automaker is calling the video series “Darkcasting,” and the interviews will be shot in a total of six cities across the United States. Eventually, the series will be found at the campaign web site, but the impatient among you can check out the quick trailer after the jump. The full press blast is there, too.

Gallery: New York 2010: Lexus CT200h