Isuzu Showcases Lifestyle Vehicles at PIMS 2008
Isuzu Philippines used the recent Philippine International Motor Show (PIMS) to demonstrate the many possible ways its vehicles can be tailored to the specific lifestyle needs of the market. Held end August 2008 at the World Trade Center in Pasay City, the PIMS was organized by the Chamber of Automotive Manufacturers of the Philippines Inc. (CAMPI) for just the second year. Isuzu believes that the motor show was the perfect venue to flaunt its line of concept vehicles that will suit the varied needs of the Filipino market.
“We want people to realize that Isuzu does not only make utilitarian commercial vehicles,” said IPC President Keiji Takeda. “What we manufacture is a means for individuals and families to achieve freedom on the open road, and to do so in a trendy manner—while still enjoying the benefits of fuel-efficiency, engine power, dependability and value for money.”Taking center stage at the Isuzu booth were three specially designed vehicles that highlighted the many possibilities offered by the D-Max, the Alterra and the Crosswind. The D-Max Boondock 4×4 M/T, fresh from its successful launch in the Visayas and Mindanao, is a hardcore version of the best-selling pickup, boasting limited slip differential, one-touch shift-on-the-fly 4WD operation, and 165/70 R16 all-terrain tires. This special edition also comes with gray masculine special grilled end hood accent and is available in two-tone colors. Off-road enthusiasts who like taking their iron horses off the pavement are sure to love this model.
The Alterra 4×2 A/T Ultimate Mobile Cinematic Experience Concept is a show-car version of the popular SUV, made exclusive by the presence of the most sophisticated in-car entertainment package in the industry: 32-inch JVC LCD monitor; 2-DIN JVC seven-inch touch-screen LCD head unit; 17 speakers; three digital mono amplifiers; and dual voice 10-inch subwoofer. This mobile theater runs on 22-inch Concept One alloy wheels.
The third concept vehicle is something for the women. The Crosswind Sportivo 4×2 A/T Lady Edition is aimed specifically at the female demographic of the MPV market—sensible and stylish homemakers, if you will. This model features a reverse camera with three eye sensors; a 3.5-inch DVD monitor head unit; a 5.1 surround entertainment system; vanity mirrors for both driver and front passenger; and beige dashboard, steering wheel, handbrake and shift knob. Bringing the kids to school has never been this fashionable.
Of course, Isuzu is still about providing entrepreneurs with ideal business vehicles. Leading the charge of such vehicles at the PIMS were three commercial vehicles designed to address the unique needs that the Filipino entrepreneur of today faces. First was the Isuzu NHR Smart Van, a 2.8-liter four-cylinder direct-injection diesel machine that boasts a “smart” rivetless-type rear body. The 3,325mm-by-1,820mm-by-1,800mm rear body features a reverse camera that feeds images into a rear-view mirror integrated display monitor for added safety when backing up. There was also the Isuzu NKR Aluminum Van, a 4.3-liter four-cylinder diesel light truck that hauls a corrugated-type aluminum body. The rear is equipped with four reverse eye sensors that work with a distance display monitor. Both the Smart Van and the Aluminum Van are adorned by Comglasco wraparound rear-body stickers, which captured this year’s PIMS theme of “Towards Safer and Cleaner Motoring.”
The third Isuzu commercial vehicle on display at the PIMS was the D-Max LT 4×2 M/T Business Maximized Concept (BMC). Powered by a 2.5-liter direct-injection diesel engine, this concept pickup comes in two color variants (alpine white and sterling silver). Aside from the Clarion CD 1800 audio unit inside, the BMC features rope hooks, frame guard and 18-inch Concept One alloy rims outside. This pickup is ideal for business start-ups that require constant mobility and cargo movement.
Complementing the above commercial vehicles were three equally hardworking Isuzu Powertrains: the 4LE2 for industrial applications, the UM4JB1 for marine applications and the 4HF1 for automotive applications. All three diesel engines are fuel-efficient, environment-friendly and powerful enough for any commercial needs.
“The theme for this year’s Philippine International Motor Show was safer and cleaner motoring,” said Takeda. “We at Isuzu are confident that all the vehicles we displayed at the show qualified as safe and clean modes of transportation. Best of all, they provide a wise solution to the problems of businessmen regarding performance, operation and maintenance costs, and reliability.”
Isuzu Philippines Media Release
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