Isuzu Philippines Completes Mission
The world’s diesel authority is all set once more to fire up the local auto industry with the completion of its four-pronged diesel awareness campaign.
Isuzu Philippines Corporation president Keiji Takeda referred to his company’s campaign as ‘‘Isuzu mission.’’ “We are very excited with the Isuzu diesel mission campaign. We are confident that the public will be 100 percent convinced that Isuzu vehicles and diesel engines are simply the best in the industry,” states Takeda.
The first part of the mission is the Dura campaign which highlighted the durability, toughness, and power of its vehicle line up. The second component is the “Farthest” mission which is manifested in media test drives, 4×4 driving clinics, mall tours, sales caravans, plus the 2010 Isuzu challenge where variants travel the whole of Luzon on a full tank of fuel. The third part is the “Eco” mission which highlights the eco-friendly engines of Isuzu variants and showcases its contribution to the preservation of Mother Nature by way of corporate social responsibility activities.
The last component of the Diesel Mission is the introduction of product innovations, unique, yet functional vehicle designs and to highlight the advantages of high tech diesel engines over gasoline powered vehicles.
The latest product, which boasts of Isuzu’s ecology friendly and people first technology is the Isuzu Microbus. Assembled by premier coach builder Centro Manufacturing Corporation, the Microbus can seat 16 adults with ample space left for cargo and personal belongings.
Based on Isuzu’s N-Series light duty truck, the Isuzu Microbus is powered by a 2.8 liter 4JB1 turbo intercooled, direct injection TC engine. “Customer oriented establishments looking for an affordable and dependable means of transportation for their clients now have the best mini bus the local industry can offer,” said Art Balmadrid, senior vice president for corporate business. “This Microbus is spacious, powerful, comfortable and simply the best value for money.”
Prices range from P1.3 million to P1.5 million.
Without stating what is obvious to auto enthusiasts, Isuzu is setting its sights on the informal mass transport market which serves as the bread and butter for Universal Motors’ Urvan and Toyota Motor’s Hi-Ace.
It is not exactly a mission impossible for Isuzu Philippines. So far, all the pieces are falling into the right place.
Manila Standard Today
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finally isuzu has a van, i my self own a hilander and my brother own a crosswind, great performance, i just want to comment about d door can u make it a sliding one, and the sitting capacity it should be 20 or more passenger, can u make an optional sitting capacity just like nissan urban, and d door it occupy all d side walk, i address my comment to microbus and d important is can u make it more cheaper, cause time like this its to expensive to a regular businesman, aside from that notting else i think microbus is a great thing, isuzu is d best diesel ingine i know,, thanks