Isuzu Philippines Appoints New President
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ISUZU Philippines Corp. has appointed a new president. Keiji Takeda officially replaced Yoshifumi Komura on April 1, bringing with him 28 years of work experience with Isuzu Motors Limited and its subsidiaries in Asia. The 51-year-old Kyoto-born executive was most recently the managing director of Isuzu Motors Asia Limited in Singapore.
Takeda joined Isuzu’s parts export department in 1979 straight out of college. He moved to Isuzu’s representative office in Jakarta, Indonesia, after three years. In 1986, he returned to Japan to rejoin the same department where he started. Five years later, in 1991, he transferred to the Asia department working in the Indonesia-Philippines group.
He became the chief representative of Isuzu’s Jakarta office in 1992, and became the director of Indonesia’s Pantja Motor three years later. From 1998 to 1999, Takeda was successively general manager of Isuzu’s overseas sales department and overseas parts sales department.
In May 2001, he was named executive of Isuzu’s overseas parts and service operation. In October of the same year, he became general manager of the ASEAN sales operations. In 2003, Takeda ascended to the managing director position at Isuzu Motors Asia Limited.
Outgoing IPC president Komura has been assigned as Executive Officer of Isuzu Motors Limited. He will be in charge of Isuzu’s International Sales Control and International Operations in Europe, Oceania, Latin America among others. IPC credits Komura with cornering good market shares for its products, implementing the Isuzu way in day-to-day operations, and reinforcing among customers the benefits of owning Isuzu vehicles.
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October 18, 2008
Mr. Keiji Takeda
President
Isuzu Philippines
Makati City
Dear Mr. Takeda:
I am writing to you to express my tremendous disappointment on the action taken as regards my damaged 2008 Isuzu DMax Double Cab. I bought it last August 1, 2008. It was being driven by my brother, Erickson Tan Arienza when it figured in a head-on collision with an Isuzu Elf last September 19, 2008, causing severe frontal damage as well as head injury to my niece, Euricka Arienza. We were very surprised that the AIRBAG didn’t engage, despite the hard and sudden impact! My brother immediately contacted the salesperson who handled the sale, Chico Fuentes, and queried about this. His reply and that of your Head Mechanic, Mr. Leonard, was that there are angles to the impact that will trigger the airbag. This is an extremely flimsy excuse for an airbag that is not functioning! This was also the same justification given to me by your Service Manager, Mr. Euefemio Ybanez. He further said that (1) impact should be frontal; (2) the object collided upon should be still and (3) speed should be at least 25 km/hour. He even drew the angles on a paper. Well, actually he just proved my point as (1) the damage on the car shows it was a frontal collision (2) the elf truck the car collided with suddenly stopped, so, basically, it was standing still; and (3) the car was running at 60 km/hour with no brakes applied before collision. So, why was the airbag not triggered? Mr Ybanez’s reply? – “HE DOESN’T KNOW” but insists its functioning.
One need not be an expert to know that airbags should go off upon hard impact. If you can just see the frontal damage in the photo I am attaching, you will realize how severe really the impact was. How can you dismiss this so simply when it put the passengers’ lives (my brother and his family) in danger? Is this how complacent you treat your customers? Clearly, you are simply evading responsibility and making excuses for my defective unit. You mean, that you cannot guarantee our safety unless we have to angle our car specifically at time of collision to ensure that the airbag will work? What kind of safety device then are you putting on the cars? In fact the reason why I bought the Isuzu Dmax over other brands (Navara was even being launched at that time with better freebies) was your repute of good quality cars. This is very contrary to the Isuzu brand promise. Your feeble try at evading responsibility is simply not reflective of the quality service that your brand is known for.
The act of your company to relegate us to the insurance company and to which they will simply repair the physical damage to the unit, dismisses a very important issue that you should have attended to – the STRUCTURAL INTEGRITY of the car. This cannot be seen by the mere, naked eye of your mechanics/engineers. Mr. Ybanez, in fact, said that they would measure the unit if measurements are still according to standards and if there is damage to the chassis. He even said that only heating of the material could cause damage to the structure. Well, the frontal collision resulted to extreme force exerted on the chassis and caused the material to move, obviously. However, he said that they could check it, but not totally dismantle everything to see all sides if indeed the chassis is according to the original state when it was brand new. So, where is the quality check on this? How can they tell with assurance that those hidden under and cannot be seen by the naked eye will indeed be taken cared of? But then again, you are willing to put us in danger, I’m sure because you want to save money and scrimp at our expense. This just shows your utter disregard of the safety for the customers who buy your cars!
Lastly, the action on this has been very slow. It has been exactly three weeks since the accident. We have been greatly inconvenienced by your inaction. I hope you realize how difficult it is to go by with three weeks without a private transportation. And then after a very long wait, we get a very disheartening and frustrating response.
The way my problem was handled is so divergent of the Isuzu quality I always believed in. Is this the quality of Isuzu products you have been so proudly advertising? How can it fail especially on a one-month old car? It is unfortunate that I have bought a defective unit, a lemon, if I may say. Your inferior customer support made it much worse. It should have been your responsibility that we, your customers, get a fully functional car; one that will give us the assurance that we are protected while driving it.
I will no longer risk my life, and that of any of my family, by being in that same defective Isuzu DMax. With your unacceptable action of repairing just the superficial physical damage alone, I do not have the confidence at all to be in that same car. I wouldn’t wait until something perilous will happen to my family or me. I want to act now. I demand that you either replace it with a new unit (including LTO registration, and Insurance) or fully refund what I paid for that car. And, I paid in cash, fyi.
I will expect that you will take action on my demand within 5 days. Otherwise, I will pursue my claim legally.
Ulysses T. Arienza
Cebu Mainland Traders
Loran Road, M.L. Quezon St., Cabancalan, Mandaue City
Cc: Dir. Nelia Navarro, DTI Region VII, Provincial Director
Atty. Felipe Landicho
Atty. Ely Jumao-as
Mr. Antonio Pineda –General Manager Isuzu Philippines-Cebu
Mrs. Lotlot Neri – Sales Manager Cebu
[email protected]
Mr. Keiji Takeda -President-Isuzu Philippines
Mr. Tadao Takenouchi -VP for Manufacturing
i am proud for our new president,and i am happy for him