Hyundai shows off two of this year’s Super Bowl commercials *UPDATED
Filed under: Budget, Sedan, Marketing/Advertising, Videos, Hyundai
Hyundai has purchased no less than four 30-second spots during this year’s Super Bowl for what we can only imagine is more money than we’ll make in three lifetimes. Two of those commercials will highlight the hot-selling Sonata, while the other two have been reserved to get the word out about Hyundai’s redesigned 2011 Elantra.
In fact, the Elantra is part of a much larger marketing campaign that kicks off this weekend with new commercials being aired during the NFL’s AFC Championship game. Thing is, you might not be able to tell these commercials are for a Hyundai because they’ll be unbranded and not mention the company or car at all.
This, my friends, is how corporations do viral marketing (Hint: You might not want to tell us that you’re doing something viral, because then it’s not viral anymore). Without mentioning the product they’re trying to sell, these pre-Super Bowl commercials being aired during the AFC Championship game, along with more ads in print and on the web, will highlight the conspiracy to brainwash compact car buyers to accept poor design and a dearth of innovation in exchange for practicality and reliability. Then, during the Super Bowl, Hyundai’s two Elantra-related commercials will reveal what the rest of the unbranded marketing campaign was really trying to sell. That is, the Elantra. Clever, except for the part where we’re told beforehand what the mystery commercials are all about.
Check out the Elantra’s two Super Bowl commercials for yourself after the jump.
UPDATE: Hyundai contacted us to clarify a few points. Number one is that these two commercials will air during the AFC Championship game, not the Super Bowl. They are part of four new commercials for the AFC game, and another three new commercials will air during the Super Bowl. Second, all of the TV spots are branded as Hyundai commercials for the Elantra, and only the online ads are unbranded. Sorry for the confusion.
[Source: Hyundai]
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Hyundai shows off two of this year’s Super Bowl commercials *UPDATED originally appeared on Autoblog on Thu, 20 Jan 2011 19:57:00 EST. Please see our terms for use of feeds.
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