How does Hyundai do business in the shadow of war?
In the event of war, you can’t hurl Hyundais at the enemy
Former General Motors Chairman Rick Wagner used to talk of “externalities,” those uncontrollable factors that he routinely blamed for the humbled automaker’s continuing decline. Other industry leaders preferred the term “headwinds,” but they were routinely referring to such matters as rising raw materials costs, unpredictable petroleum prices or, perhaps, an economic meltdown.
What most major automakers don’t have to worry about is the idea of having a shell land in the middle of their boardroom. But the news out of the Korean peninsula makes it clear this is a very serious, very real possibility for the folks who run Hyundai and Kia.
Paul A. Eisenstein is Publisher of TheDetroitBureau.com, and a 30-year veteran of the automotive beat. His editorials bring his unique perspective and deep understanding of the auto world to Autoblog readers on a regular basis.Continue reading How does Hyundai do business in the shadow of war?
How does Hyundai do business in the shadow of war? originally appeared on Autoblog on Wed, 24 Nov 2010 13:00:00 EST. Please see our terms for use of feeds.
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