Goodyear Philippines Launches Search for ‘Bayani ng Kalsada’
Goodyear Philippines takes motoring safety beyond defensive driving by enjoining drivers of public and private vehicles to be heroes on the road via its Bayani Ng Kalsada (BNK) program, an annual nationwide search for Filipino drivers who have exhibited heroic acts of courage or extraordinary selflessness while on the road.
“Through this corporate social responsibility initiative, Goodyear Philippines underscores an important aspect of ensuring road safety: that it is everyone’s responsibility,” Goodyear Philippines managing director Gerry Alava said.
“Being a company whose products people entrust their lives to as they traverse the roads and highways across the Philippines, we are compelled to push this road-safety message to our consumers. Our commitment to this effort is nonnegotiable. More than a popularity contest, BNK is a concrete manifestation of what road safety is all about—going beyond our personal levels of comfort and becoming more aware of others who are on the road with us,” Alava said.
“BNK is now on its fourth consecutive year, proof of Goodyear Philippines’ commitment to the program whereby we hope will inspire Filipino drivers, by way of example, to become more responsible motorists and help make negotiating Philippine roads safer,” he added.
BNK 2009 will honor five winners: one each from Luzon, Visayas, Mindanao, the National Capital Region and an overall champion. Each regional winner will receive a cash prize of P30,000 while the overall champion will receive P50,000.
This year, a dedicated search committee will actively be on the lookout for road heroes all over the country. Consumers are encouraged to nominate their own road heroes. Nominations for the search will be accepted at all Goodyear Servitek dealers and Autocare outlets across the country.
Each nomination will undergo a thorough screening process and will be judged by a prestigious panel of judges which includes transportation officials, media, sponsor representatives and Goodyear executives.
Bayani ng Kalsada is the Philippine version of a successful, long-running Goodyear program held annually in the US and Canada, “Highway Heroes,” that recognized truck drivers who have done acts of courage, sacrifice and service on the road that was started in 1983. It is now also held annually in Asia- Pacific countries such as Australia, Vietnam and Indonesia.
This year’s program is being done in cooperation with the Land Transportation Office, the Land Transportation Franchising and Regulatory Board, the Manila Bulletin, Pilipino Star Ngayon, Centro Negosyo, the Honda Safety Center, Standard Insurance, Cebuana Lhuillier and Safety Organization of the Philippines Inc.
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