Ford turnaround featured in CNBC documentary this Wednesday
CNBC is delving into the rebirth of Ford as an automotive force to be reckoned with in a new documentary called “Rebuilding an American Icon.” The show will take viewers behind the scenes at the Blue Oval to see how the company managed to navigate through the automotive implosion of 2009. While the documentary will feature the usual raft of interviews with executives, CNBC says that it was allowed deep access to the company’s day-to-day workings, and even followed the engineers responsible for breathing new life into the Explorer.
Additionally, CNBC says the program takes the time to focus on the stout competition facing Ford as it moves forward, including cars from the likes of Kia and Hyundai.
“Rebuilding an American Icon” debuts on Wednesday, November 10th at 9 p.m. ET, though it will rebroadcast at 10 p.m., 12 a.m. and 1 a.m. should you happen to miss it.
[Source: CNBC]
Ford turnaround featured in CNBC documentary this Wednesday originally appeared on Autoblog on Tue, 09 Nov 2010 08:26:00 EST. Please see our terms for use of feeds.
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