Ford transaction prices up 14% due to Sync, other technology
Filed under: Technology, Ford
It’s no secret Ford wanted Sync to become a sought-after value add for consumers, but it’s probably news even to The Blue Oval just how much its desires have come true. From 2008 to 2009 the company’s revenue per unit climbed from about $22,900 to $26,100, a 14 percent increase. Ford’s VP of product Derek Kuzak said a third of that, about $1,000 per car, was due to newly available tech options.
True, Sync alone could take credit, with offerings like MyTouch also bolstering Ford’s image in the eyes of buyers. Kuzak said another portion of the increase was due to people simply opting for higher trim levels. But one-third of buyers are said to have been swayed by SYNC, making it a great lead-in to get them into a pricier option. Ford is expanding its MyTouch system to 80 percent of its line, and there’s sure to be more where that came from.
[Source: Automotive News - Sub. Req.]
Ford transaction prices up 14% due to Sync, other technology originally appeared on Autoblog on Mon, 25 Oct 2010 09:28:00 EST. Please see our terms for use of feeds.
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