First Drive: 2012 Nissan NV

Filed under: Minivan/Van, Work, Nissan, First Drive

Building A Better Box For Your Budding Business

2012 Nissan NV – Click above for high-res image gallery

Nissan has been a player in the world’s commercial vehicle market for a long time. In fact, 2011 marks the company’s 75th year in the industry, and these workhorses represent 20 percent of Nissan’s total annual sales volume. Nissan’s commerical trucks and vans are used around the world, with over 700,000 units sold in 2010 alone. Yet, it’s highly unlikely that you’ve ever even seen a Nissan commercial vehicle.

Nissan doesn’t sell its commercial vehicles in the United States and Canada – instead, General Motors and Ford own the market. Things could change very quickly, however, because the 2012 NV commercial van is poised to hit the U.S. market. The Japanese automaker set out to build a commercial van to the exacting needs of this country’s small business owners. It asked them questions and incorporated the thousands of answers it received. GM, Ford and even Mercedes-Benz should pay close attention, because the NV could be just what this country’s blue-collar workforce ordered.

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Gallery: 2012 Nissan NV: First Drive