Dodge brand to ditch cross-hair grille?
Filed under: Chrysler, Dodge, Design/Style
Now that Dodge and Ram are seperate groups under the Chrysler umbrella, Dodge plans to phase its trademark cross-hair grille out of its product lineup. The cross-hair nose will remain a part of the Ram truck lineup for the foreseeable future, but Dodge vehicles will get a new identity that has not yet been revealed.
Ralph Gilles, Dodge CEO and Chief Designer for the Chrysler Group, recently spoke to Automotive News about this decision. Gilles stated that this move will take time but the products will evolve and go in a different direction. In other words, no matter what direction Dodge takes its styling, don’t expect to see any wholesale changes until well after the 2011 model year.
Gallery: 2012 Dodge Charger SRT8
[Source: Automotive News - sub. req.]
Dodge brand to ditch cross-hair grille? originally appeared on Autoblog on Tue, 15 Feb 2011 09:31:00 EST. Please see our terms for use of feeds.
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