Columbian Autocar Corp Launches All-New Kia Picanto
Columbian Autocar Corp (CAC), the exclusive distributor of Kia Motors in the Philippines, unveiled last week the all-new Kia Picanto at the Kia Global City in Fort Bonifacio, Taguig.
The all-new Kia Picanto was designed especially for the first-time car buyer. Every detail and every specification of the Kia Picanto were designed with first-timers in mind
The Kia Picanto embodies the spirit of a new generation of driven, young achievers.
Introduced as “My Best Pic,” the new sub-compact is poised to give the best value to intelligent, street-savvy young people set to buy their first, brand-new cars. The value that makes the new Kia Picanto, “My Best Pic” is built into its new design DNA, its class-leading fuel economy and its low CO2 emission levels.
For a youth that grew up on “makeovers,” the new Kia Picanto breaks out a new look. Its diminutive charms are enhanced by trendy, European-inspired style elements.
A more aggressive, sporty, front bumper design provides a “racier” façade. Fog lamps for long drives in cool, misty places are standard. A rear windshield wiper clears the back view, helping you reverse into cramped spaces carefully. There is enough room with seating for five). Double folding, fold flat rear seats, and slide and recline front buckets make for more space.
The dynamic new look embodies the exciting drive provided by the new Kia Picanto’s 1.0 liter, in-line, 3-cylinder Kappa MPI engine.
The tiny powerhouse produces 69ps at 6,200rpm and 9.6kg-m of torque at 3,500rpm. It produces a low CO2 emission level, aligning itself well with the environmentally conscious.
Savings in gas money are enabled by its fuel economy, making it an excellent investment for this practical, financially literate young market.
Ultimately, the new Kia Picanto is a car for a new generation of enlightened young drivers. These young
car buyers, know what good value is, and balance practicality with their passions. Individuals within this market have the sophistication to spot false pretenses and discern what matters most to them. They are upwardly mobile, goal-oriented; know what they want and how to get them.
Malaya Business Insight
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