Chevy Camaro muscles ahead with first-ever Edmunds Launch Breakthrough award
Filed under: Car Buying, Coupe, Performance, Marketing/Advertising, Chevrolet, GM
Edmunds is honoring the top new vehicles of 2010 with its first annual Launch Breakthrough Award, and the online research site gives the winning nod to the 2010 Chevrolet Camaro. The award is given based on 18 different factors, including “pricing, sales, market share, dealer profit margins, incentives, consumer consideration, consumer ratings, inventory levels and residual values.” Senior Analyst Ray Zhou says the award “recognizes the vehicle that had the most successful introduction of the past year.” The Camaro captured the top prize with consistently strong demand from the minute it hit the showroom floor.
In total, Edmunds picked the top 10 new launches for 2010 among 54 eligible vehicles. To be eligible for the Launch Breakthrough Award, the new vehicle had to receive an all-new model or a complete refresh during calendar year 2009 (through December 1, 2009) with at least 100 sales per month. Domestics absolutely dominated the top 10 as well, with five General Motors products and two Fords. The second place winner went to the Porsche Panamera, while Toyota took the last two spots with the RX 350 and the Prius. Hit the jump to read over the Edmunds press release, which includes the complete top 10.
[Source: Edmunds]
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Chevy Camaro muscles ahead with first-ever Edmunds Launch Breakthrough award originally appeared on Autoblog on Tue, 13 Jul 2010 10:29:00 EST. Please see our terms for use of feeds.
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