BMW replacing placards with iPads at auto shows

Filed under: Technology, BMW, Misc. Auto Shows

Next time you walk up to a BMW at an auto show, you won’t be left to merely read the specs and imagine what the car looks like in more worldly conditions. BMW is equipping its stands at “Major American Auto Shows” with a iPads that will present interactive content in English and Spanish, along with a configurator, videos and photographs and to schedule a test drive. The BMW iPad techfest is going on now at the South Florida International Auto Show in Miami and expect it to appear in your own backyard soon.

[Source: BMW]

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BMW replacing placards with iPads at auto shows originally appeared on Autoblog on Mon, 08 Nov 2010 08:34:00 EST. Please see our terms for use of feeds.

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