2009 Honda City Rolls Off Production in RP
The much-anticipated 2009 Honda City recently rolled off the assembly line at the manufacturing plant of Honda Cars Philippines, Inc. (HCPI) in Sta. Rosa, Laguna.
The third-generation Honda City will be sold in the local market starting on the first quarter of 2009.
“Proud to be Philippine-made, the production of City is a testament to Honda’s long-term confidence in local manufacturing operations,” said HCPI President and General Manager Hiroshi Shimizu during the roll-off ceremony in December 2008. The roll-off ceremony, attended by nearly 700 Honda employees, was the culmination of several months of trial production and fine-tuning of new processes to meet Honda’s stringent standards of quality and efficiency. From engine and body assembly, welding, painting and final quality inspection, each section of the production process has been meticulously refined to create high quality products for the customer’s ultimate satisfaction.
“We are very thrilled with the introduction of the third-generation City. The market can look forward to a new City that will totally change the standards in its class,” HCPI Department Head for Sales Operations Voltaire Gonzales said. “Apart from value for money and reliable qualities the City has been known for, the 2009 model offers dynamic styling and class-leading technologies that are suitable to the demands of modern-day urban living.”
The first-generation Honda City was introduced in 1996 in response to the growing needs for automobiles in Asian markets, considering the economic condition in the region at the time. Today, the City is produced in seven countries, namely: Thailand, Malaysia, India, Pakistan, China, Turkey, and the Philippines.
Besides the City, HCPI’s Laguna plant also produces the best-selling Civic. “Filipinos’ craftsmanship and competitive skills live up to Honda’s global standards to ensure that every Honda product comes with a distinction of world-class quality,” said Mr. Shimizu.
Photo shows Honda executives, led by Hiroshi Shimizu (5th from the left), President and General Manager of Honda Cars Philippines, Inc., leading the roll-off ceremony of the 2009 Honda City in Sta. Rosa, Laguna recently.
Honda Philippines Media Release
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